The Guyana National Broadcasting Authority (GNBA) said that it has observed instances of ethnic labelling, during the screening of broadcast content. More specifically it said, this observation was made during the Amerindian Heritage (Month) celebrations; and other ethnically focused celebrations, where ethnic groups were identified with the use of labels that are considered derogatory.
GNBA takes this opportunity to caution broadcasters to avoid such practices. Importantly, the Broadcasting Act of 2011, Section 19, subsection (f) requires broadcasters to “safeguard, enrich and strengthen the diverse ethnic, cultural, social and economic fabric of Guyanese society”; and subsection (q) requires broadcasters to “ensure compliance with the constitution and laws of Guyana and shall not incite violence, ethnic,religious or cultural hostility”.
The screening of content with ethnic or stereotypical labels may have significant implications for social cohesion and may evoke feelings of resentment. This in turn, the Authority believes, has the potential to evoke violence among those impressionable minds in our society. The fact that we reside in a multi-ethnic society, it is imperative that we abstain from such practices.
As such, GNBA calls on broadcasters to be sensitive to these issues; and make a concerted effort to prevent its recurrence.